BRAND IDENTITY – Value makes trust
In today’s business, the brand has become a vital element for the business, and for consumers and the public, the brand has become a familiar term that is ubiquitous and ingrained in their minds. Successful businesses know that in order for their customers to know and remember their brand, they need to build an impressive and consistent brand identity.
What does a brand identity include?
Part 1: Brand logo and Slogan
How you build a house, build brand identity as well.
You need a solid foundation that is Logo, Slogan, Tagline for building a sustainable brand. Good logo, meaning, appropriate slogan accounts for 50% of the success or failure of a brand.
Part 2: Office supplies bearing the brand image
Business cards, envelopes, invitations, brochures, vouchers, invoices, pens, keychains, medals, …
Part 3: Uniforms for employees
Company uniforms, hats, coats, raincoats, …
Part 4: Other branded products:
Leaflet, catalog, brochure, poster, standee, profile, visit card, ….
PROCESS TO BUILD A BRAND IDENTITY
Step 1: Research and identify business demand
In this phase, experts will study to create a clear picture of the business, the characteristics, the highlights that help distinguish the brand of the business without ever being confused with a other brand.
This does not mean that the integration of the experts of the brand for the enterprise. But instead is a deep understanding of the wishes of the business, as well as the value that businesses want to bring to users.
Moreover, designers also target potential customers of the business, not just the old customers. The brand identity is the face of the business, helping businesses affirm their brand, conveying the message to customers.
The difference is the most important thing when building a brand, bringing unique, distinctive features compared to competitors. The research process is not only in terms of the business but also the opponent of the enterprise. As a result, businesses have a unique position when competing with other competitors. The brand identity helps contribute to the difference and prominence for businesses.
Step 2: Visual thinking of the designer
This is the stage where the designer translates the collected data from information into images. How to be able to convey the brand’s goals and values to users.
Step 3: Production process
Logo: Draw and outline the corporate logo, combining 2 colors in black and white. The designer must ensure that the logo is attractive to convey the message from the brand without the impact of any color.
Color selection: can be the idea that comes from the business, along with choosing the colors that match, and show the difference of the business.
Choose the right font, layout, logo, based on the product or service or industry of the business.
Design system: The combination of the above factors to form a typical design for the business brand.
Step 4: Complete and create branded products of the business such as posters, brochures, office tools.
Above are the concepts, processes needed to identify a brand, so that businesses can build a sustainable brand. The first step that any business needs to take is to build a brand identity. The brand identity is the face representing a business, which is also one of the decisive factors for the success of the branding process for your business.